Tuesday, June 10, 2025
Time: 6:30PM
Location: Monte di Pietà – Sala Pegni
The book explores the profound transformations in contemporary marketing, where brands have evolved into cultural protagonists, capable of shaping values and trends. Through ten key concepts, Cappellari examines phenomena such as the boom in collaborations, the influence of celebrities, the rise of the metaverse, and the role of gaming—offering valuable insights not only for managers and industry professionals, but also for young people looking to navigate new careers in marketing.
