Italian and American institutions, leading figures from the cultural, artistic, and economic sectors, as well as internationally renowned experts and professionals. A special opportunity to meet exceptional guests such as writers, filmmakers, historians, artists, Michelin-starred chefs, and influential figures from the Italian-American scene.
Italy is universally renowned for its excellence in fashion, gastronomy, and sports.
But while it’s true that Italian designers dominate the world’s runways, that our cuisine is imitated globally, and that the national football team has won four World Cups, it’s equally true that in these same sectors the largest, most influential, and most profitable companies are often American. Why?
Starting from this provocative question, the talk with Romano Cappellari—marketing professor and author of several popular books—analyzes the secrets behind American success in these three symbolic fields.
Through a series of emblematic case studies, the session compares U.S. business models, growth strategies, and branding practices with the ways in which some Italian companies have successfully adopted and reinterpreted the “American recipe.”
