{"id":323,"date":"2025-05-20T11:52:49","date_gmt":"2025-05-20T09:52:49","guid":{"rendered":"https:\/\/italiamericafestival.it\/marketing-e-brand-activism\/"},"modified":"2025-05-20T17:27:12","modified_gmt":"2025-05-20T15:27:12","slug":"marketing-e-brand-activism","status":"publish","type":"page","link":"https:\/\/italiamericafestival.it\/en\/marketing-e-brand-activism\/","title":{"rendered":"Marketing e brand activism"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;heroEvento&#8221; overlay_strength=&#8221;0.3&#8243; 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Through ten key concepts, Cappellari examines phenomena such as the boom in collaborations, the influence of celebrities, the rise of the metaverse, and the role of gaming\u2014offering valuable insights not only for managers and industry professionals, but also for young people looking to navigate new careers in marketing.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8221;212&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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